Offbeat Engagement Strategies that Improve Brand’s Communication
So, what is customer engagement? Customer engagement happens when your brand has developed a relationship with a customer — or ideally several customers — that’s meaningful enough to see them come back repeatedly. Customer engagement is the process of meeting a customer’s needs by improving their experience with a product or service. Every good business knows the importance of building a relationship with its customers, but not all companies do so consciously. A great engagement strategy will help you understand your customers and create value for them in order to create loyalty that translates into revenue growth.
In today Achal Chaurasia news, we’re going to discuss some offbeat engagement strategies, to make your brand shine!
- Make Customer Experience Personalised
Customer engagement is not a matter of if, but a matter of then. That’s because, in the age of digital marketing and consumerism, personalised engagement is key to gaining high loyalty, brand advocacy, and new prospects. Consumer technology is constantly changing, and you would think that tech-savvy companies like yours would be experts in the field. However, around 63% of you fail to implement a working customer strategy. Striking the perfect balance between top-notch customer service and personalisation is an important, but often difficult task; here’s what you need to do
- Start with creating some well-researched customer personas and jot down their pain points that you can address while engaging with them.
- Make a point to bring in that customer feedback, and analyse the satisfaction of your customer journey.
- Go to your competitors for a quick comparison, and take note of your strong points.
- Pinpoint your Target Audience
Have you ever met someone and been like yep, that’s my person? We neither. But in marketing, finding your ideal prospects is really important to the health of your brand overall. Without pinpointing who you want to sell a product to – they’re probably not going to buy it. So, before you start advertising, you should identify your target audience. This helps you understand how to interact with them and how to encourage them to stay. Whether you are trying to sell a product or a service, you need to pinpoint who exactly your target audience is. Not doing so would be like having no target at all. Remember that your product is for a specific type of customer. Based on the requirements, you will have to focus on the target market and develop your marketing strategy accordingly.
- Have a Distinct Tone of Voice
The tone of voice is a set of words or letters used to convey a particular attitude or style. In other words, the tone of voice tells us how the person who made it sounds. Without tone of voice, there is no brand and without a brand, you’re in more trouble than the Dodo bird. A unique tone of your brand voice is an understated element of marketing that subtly guides you through your consumer journey, but it doesn’t have to be boring. You can be witty, humorous, and playful in your tone of voice. Just look at some of the world’s top brands to see how they do it best! Most people know that the easiest way for you to grab the attention of your audience is by having a distinct tone of voice. Well-known brands, such as Coca-Cola, Oreo, and Nike respectively have perfected their tones of voice while they’re delivering their content to the audience. So, you can check their pages to get a better idea!
- Be Active on Social Media
The world shifts every day—literally. You’re always in a state of change and so is technology. And guess what? Users are making the most out of it, too. With the prevalence of smartphones and internet connections, you can’t leave your online presence alone. Social media is something big brands are talking about. It’s that exact moment when you see your friend checking in at that sushi restaurant you love so much or when an online shop offers a 20% discount for customers who have liked the FB page. It’s time to get your social media game on. If you have a Facebook page, you know that you need to keep engagement up. People might be turning to Facebook when they need customer service, or they need their queries to be addressed. Making the jump to social media can be a challenge for brands, but it’s an ideal place to grab your customers’ attention.
Customer engagement can be a daunting task. You need to figure out how to get your customers talking about you, sharing information about your brand, and generating word-of-mouth for all of your products/services.
The customer engagement strategies listed in today Achal Chaurasia news are strategies that have been proven to work. You probably already know that building a relationship is the key to success when it comes to your business. But what makes that so important? As if you don’t make a connection with your customers and show them how amazing you are — then what’s the point, right?
Also, read- Types of Branding Strategies that Suits your Business.
Author- Achal Chaurasia
A superior and highly experienced entrepreneur in the field of business for quite a long time now. Also a philanthropist, author, and public speaker who believes in working towards the overall well-being and betterment of society as a whole.