Importance of automation for small businesses
With limited resources in terms of workforce, capital, or equipment, small businesses aim to grow market share without a massive escalation in costs. Running a small business can have you standing on leg to complete all the tasks within a specific time period.
If you are a small business owner, you must have spent time strategizing your campaigns, investing in the top software, introducing the best technologies, keeping up with latest market trends, providing an impeccable user experience, and delivering an unparalleled customer service.
With so much on the plate, you are bound to leave or mess things up, which may later ruin the entire pipeline of your work.
A big mistake that businesses often do is not automating their business processes. There are endless reasons to why a small business should streamline their processes by switching to automation. All giant corporations are already doing it, and have seen their organizations multiply with a rapid pace.
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So why does your small business need automation? Here are 5 reasons that answer this:
1) It saves time and operational costs
Time is money; and if spent well, it can bring in more money. When running a small business, you must know ‘where’ and ‘how much’ of your time must go into ‘what’ tasks. If not prioritized, the actual important tasks might never complete, which could be a waste of resources and costs.
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With automation, you save time on daily, menial tasks that require little to no human effort, and can be carried out by a system. Doing this works efficiently and you can derive your focus towards tasks that need more efforts, or require a workforce.
Your team might be spending hours creating orders, getting customer feedback with calls, sending welcome and thank you emails to new subscribers, or processing transcript requests and creating order receipts.
But what if all these could be done using an automated system? The operational costs for all these tasks would be greatly reduced, whilst also keeping your data safe and secure in a system.
Additionally, your team would have something new to work on, instead of running mundane and recurring processes and tasks.
2) Transparency in Business
In any relationship or organization, transparency plays a role equal to that of trust and honesty combined. Knowing where the company stands, especially in small businesses, is paramount as it helps you know the loopholes, mistakes you’ve been avoiding, areas of correction and improvement,
and what needs to be polished. With automation, you have your work sorted in terms of what has to be handed to the machines and what needs to be in the hands of your workforce. Having this transparency is not only healthy for the business but the employer-employee relationship as well, which in the long-term has always proved to be fruitful for the company.
3) Focus derived on tasks needing actual efforts
Let’s be honest here. Who wants to keep on doing something over and over again when it can be fully automated? In the process of small businesses taking charge of everyday tasks, the areas needing actual effort are somewhere left behind and go unnoticed. Automating your business processes lets you notice these areas and target them better in order for you to divide your workforce for the tasks that require labor efforts, thinking, understanding, and executing.
Customer satisfaction is essential to keep a business going and growing. Letting automation be in charge of your repetitive business processes can help you connect your CRM to various tools and software. Remember the message and after-service feedback your team had to ask the customers every time they placed an order and received it?
You can automate all of that and control how the customers are responded to and interacted with to resolve their queries on the basis of priority.
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Author- Achal Chaurasia
A young businessman who has been in the line of entrepreneurship for quite a few years. He is an active learner and loves to know more about new technological developments coming up as well as how they can be put to great use to yield better results for society.